When you see the shining golden ray of light, do you think it's sunset or sunrise? For many traditional industries, the future is a road to sunset since our government puts too much care to large-scale industries and plus, the cross-strait competition gets fierce! However, the owner of Fa Yang fishing lures, who takes the advantage of Internet marketing, turns the table!
Standards Upgrade, Abandon Stereotype Manufacturing Method
How does Fa Yang sail on the way of sunrise? Mr. Kuo, manager of Fa Yang fishing lures, makes some revolution measures. First of all, he gives up the old fashion of manufacturing fishing lures—low cost to produce middle-level products. He practices the policy of "using strict-chosen materials to manufacture elaborate products". He says "The method which my father adopted now can be replicated by Chinese competitors, so if I want to avoid the price war, I must elevate myself and redefine Fa Yang Fishing lures Manufacturer".
Set its Branch in North America—Contributed to Numerous Positive Word of Mouse!
Mr. Kuo's management is different from that of his father. As soon as he takes over Fa Yang fishing lures, he realizes Internet marketing is a way to resurrect fishing lures manufacturers. Through powerful word of mouse and several search results found on the first page of Google, a cooperator from North America connects Mr. Kuo to have a cooperation plan—he would like to be a distributor for Fa Yang's fishing lures! Moreover, he even researches water-powered LED environmental-friendly fishing lures for Fa Yang to manufacturer. Now Fa Yang's business pattern spreads to Europe and North America, even his wife, who has been pregnant for eight months, devoted herself to assist Mr. Kuo's business!